From Poshlashes to Browlash Store: Our Journey to Creating a Brand

To understand our journey, we need to go back to 2017, a time when we were closely connected to Poshlashes. This brand was not only dear to our hearts, but its product range perfectly met our expectations, both in terms of quality and professionalism.
The Creation of the Brand
To understand our journey, we need to go back to 2017, a time when we were closely connected to Poshlashes. This brand was not only dear to our hearts, but its product range perfectly met our expectations, both in terms of quality and professionalism.
However, when Poshlashes decided in August 2023 to stop producing some of their flagship products, such as lash extension adhesives, we found ourselves at a crossroads, desperately searching for an alternative that could meet our high standards and satisfy our customers.
It was at the end of 2023 that we made a bold decision: to create our own identity, thus establishing Browlash Store, an e-shop specialized in lash and brow enhancement products—a true paradise for lashes and brows with our selection of favorite products.
To this day, we remain distributors of certain products, but our ultimate goal is to offer you our own complete range. We aspire to create a brand that fully reflects our high standards, one we are proud of both for its quality and composition, and above all, one that fully meets our customers' expectations.
On the Path to the Next Step!
With a new name and a new identity, we embark on the journey toward our goal! We have poured our heart and soul into creating our products, spending intense months ensuring that every step of the production process meets our rigorous standards, both in terms of the product itself and its packaging. We are 100% proud of what we are about to present to you: products designed and crafted for a demanding and passionate clientele!
Our lash expert Kristel, a trainer since 2020, works closely with Laetitia Leone in the meticulous selection and creation of products. Together, they ensure that each item meets our high-quality standards. Meanwhile, distribution and marketing are managed by Laetitia, who enthusiastically takes on this challenge!
This journey, from Poshlashes to the creation of Browlash Store, embodies our unwavering commitment to quality, innovation, and above all, customer satisfaction.
What You Will Find on Our E-Shop
At Browlash Store, our primary goal is to provide Lash Artists with everything they need to create flawless lash extensions with professional adhesives, laminations that respect the hair, and stunning new-generation tints. We offer a complete range of professional equipment, full kits, and essential accessories to guarantee the success of every beauty salon service.
Perfect lash hold, quick and high-quality lamination, and luminous hybrid tints that adapt perfectly to each client—everything to delight your clientele!
Lamination:
Discover our range of innovative products designed to lift and reshape your natural lashes and brows, creating an intense and magnetic look. With our lamination solutions, achieve stunning results that last.
Tinting:
Enhance your look with our classic and new-generation tints. Whether you want to intensify the color of your lashes or simply add depth to your brows, our tinting products are here to meet your needs.
Lash Extensions:
Explore our extensive selection of lashes available in various lengths, thicknesses, and curls. And above all, try our adhesives—they are simply incredible! The Pro Glue offers speed and efficiency, while the Safe Glue is specially formulated for sensitive eyes requiring extra care.
More Than a Brand, a Partner That Supports You
Browlash Store also offers various training programs throughout the year, including basic courses and advanced techniques. These training sessions are led by Kristel in our training center located in Péruwelz, providing a dedicated, comfortable, and professional space to learn in the best conditions.
You can find the full training calendar on the Browlash Store e-shop under the "Training" tab, as well as on the Indigoschool website.
Feel free to follow us on social media, where we regularly share tutorials and practical information on our Instagram account. You’ll also find our offers and promotions there, so you won’t miss out on any great deals! Subscribe to our newsletter to stay informed.
If you’re looking for more detailed tutorials, our YouTube channel might help you find the video you need!